Activities from the perspective of 3 twenty something year old Beverage Entrepreneurs.

Tuesday, March 16, 2010

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It's official. We are coming to a store near you...

So this is going to be quick because I have another meeting to go to in a little bit. Of course.

We are officially 1 year old as a company.
We have gone through hell and high water to get here and now year 2 is really going to test us as a team. We have spent the last few weeks pushing our new flavor Raspberry Apple, and getting ready for another meeting with the distributor. We met with them yesterday.

The new label and flavor have proven to be a great success. People like the label, the flavor, we had a record month in sales and even just launched a NCAA bracket contest on facebook with cash and drink prizes! We owe it to all of you for helping get us to this point (ham moment).

Regarding the distributor we smashed the presentation. They loved our story, our product and our ideas. As of 9am this morning we are officially part of the Wright Wisner distribution network!

Could we have asked for a better birthday present? It is such a weird feeling to know that we are going into the next level of operation as a company and expanding to 14 counties. We have one shot at this and are going to have to work even harder this year.

I will be posting another blog in a few days that kind of reflects more on the past year. But, for now, lets savor the flavor of Vital Energy and all of its goodness.

Ohhhhhhhhh, time to run around for a minute.
-Jake

Monday, March 1, 2010

musically inclined

We sponsored our first non-guerilla style events this weekend. First was the Ugly Disco where we set up a sampling table. Jake rocked an afro and put on some dance moves before the psychedelic citizens arrived. Disco Fevers ran high and most people needed a non-alcoholic refreshment to go along with their fun. By midnight beer had taken over as the drink of choice, so we packed up and got ready for an early brunch at the Next Door Bar and Grill.

Lesson Learned – buy a very large waterproof Vital Energy banner for all future events.

We were a Gold Sponsor of the Sweet Dreams Brunch hosted by The Cupcake Dreamery for The Hillside organization. Brunch was held at the Next Door Bar and Grill; the food was delicious, and the cupcakes were orgasmic (props on the warm cinnamon bun mini cupcakes!).

Nota from NBC's Sing Off performed at the brunch and wooed all the ladies.

Tonight we will officially welcome our first employee to the company, Patrick Henderson. WOHOOO! This is a big step for us and we look forward to gearing up for the spring and summer!

-Mike

PS. Check out the Vital Super Snowman we built after the Nor'eastern Blizzard that forced us to take a day off