Athlete tested, Santa approved

So its snowing up here, FINALLY. I love the winter and don't want to hear any complaints, you can move to Florida. I am so pumped about some snowboarding and flying around like a baboon on the mountain. Since we are talking about that, we just landed a sale at Bristol a few days ago! So now you can feel refreshed, hydrated and mentally perky all day long while you fly down the bunny hill indiscriminately crushing those in your way (we are not held liable for any damages). We are pursuing the other mountains as well so you won't be limited to where you can get Vital Energy on the slopes.

We have been talking to a few local companies to get some cross promotions going including a clothing line and a local skiing/snowboarding company. We are having to really branch out during the winter due to slower cold drink sales. Most people don't want to be enjoying an ice cold Vital Energy while they are pumping gas in -20 degree winds... doesn't work that well. Although you can serve up a hot tangerine Vital Energy with a slice of orange in a mug and see how that goes.

With winter break coming up our big sellers are going to be out of commission for a few weeks. I am referring to colleges of course. To compensate we have been focusing hard on gyms and indoor athletics. We are still sampling at any store where space is available for us to do so and people are starting to recognize us... its kind of a nice feeling. Definitely makes sales easier and when we are sampling people are more open to talking with us about it.

On sampling, we killed it at Marketplace Mall. We set up 2 tables, one near the food court and one near Santa's photo booth where there is high traffic. We sampled hundreds of people and talked to even more... we couldn't have asked for better promotion. After a while I decided I needed to get a photo with Santa and see if he enjoyed our beverage.

I guess christmas came early for Santa!

-J