Meeting Mr. X

We started Vital Energy knowing next to nothing about the beverage industry. Recently we've met a beverage industry veteran, let's call him Mr. X. On our first meeting, Mr. X grilled us for a few hours and made sure we really wanted to move forward in this business. Since then, he's helped us fix some of our mistakes and given us some priceless advice.

On Friday, Jake, Mr. X, and I drove down to Buffalo to check out our locations and show X how we've been making our sales to stores. We are currently in a 7 Eleven on N. French Rd in Buffalo, and have sold around 4 cases to them over the last couple of weeks. The store owner really likes us, but wouldn't let us put a sign on the door because most companies pay to put advertisements on their door windows.

X walked us through making a 'better' sale to the 7 Eleven. After talking with the owner and making a few moves, we left the store having set up a display of 10 cases smack in the front of the store. We also were allowed to put a sign up on the front door, 3 signs up on the cooler doors, and position our product right next to Monster on the shelves! Check out the display below :)Going along with the display theme, after we received positive reviews from sampling Vital Energy to St John Fisher students, we were picked up by the Cyber Cafe on campus. They gave us our own shelf below Red Bull and Amped, and even let us put up a large sign to inform students about our product.On the promotional front, we demoed Vital Energy at Hegadorn's grocery store in Webster and put it on sale for the day. Customer's loved our drink and bought over 6 cases in a few hours. We even met the store owner, who bought some for his daughter. He showed us an article that just came out yesterday on the health benefits of Caffeine. It was written by a well known doctor in Florida who states that Caffeine is extremely beneficial before workouts, and it even has beneficial effects on Alzheimer's disease and heart health!!It's been a great week overall! Mr. X has taught us a lot and we've been learning how to make displays and maximize our Point Of Sale advertising (POS).

Drink Drink Drink
-Mike