Fall into winter

We lost our warehouse. Although it was not what we wanted, it is after all how business goes sometimes. Our warehouse guy received a large cash investment to buy new equipment for his water bottling company, so our storage is getting overhauled into a water processing facility. On that note though, we wish him continued success.

To compensate, Mike Scottie and I spent a lovely Saturday renting a truck, transporting the final pallets to our homes and breaking them down in fashion. Every nook and cranny is filled with our beverage now to our parents dismay. That is why we love them after all! Side note: where did the word cranny come from? Or nook for that matter? Anyway...

The warehousing issue is something we have come to expect with starting up a company. You can't predict much, everything is open to interpretation and there is always wiggle room. No matter how much you plan something it can always backfire and misstep along the way so you just have to be flexible and want it to work.

We have officially crossed the 60 store mark and are looking at ordering some counter top fridges. The reason for the fridges is to help us bypass other companies contracts and create our own cooler space. A few stores have stated specifically that they would take us on if we provided the coolers. As it just so happens, we met a cooler guy through a random encounter at a Starbucks after a meeting. Booya networking!

Some last minute notes.

-We are thinking about changing the name of our product for when we launch the new label. This will help focus our product and the message we are sending to our audience.

-I am trying to set up a meeting with an editor to try and write a monthly column on starting and running a business.

-We are giving talks to a few different high schools in the area in the next few weeks and are having to prepare our first public speech!

Drink it all in,

-J

BTW: nook is of 14th century Scottish origin and is an interior angle formed by 2 walls. cranny is 15th century English/French origin and is a small break or slit; crevice