Piggyback Jack... Jake

Piggybacking on the previous blog sesh, we are definitely having to adjust our game plan. Constantly. The first week was almost no sales, a car accident :D (nothing major but quite funny), and a general sense of failure.

We have learned that the home town advantage is really important to play up as well as focusing on the fact that we are an energy water instead of a standard "energy drink." We are getting better at the sales game and are slowly working out from our home area.

The first goal was to get into local stores so people could actually buy our beverage. Now that we are crossing that bridge, the next one is getting people to the stores and website to actually buy our drink. We have a few different things planned and will be starting that up this weekend as Mike mentioned.

The biggest barriers we have and are still facing is exactly what we have been told by those with experience in the industry... we have no background in the beverage world and we constantly need funding. I quote "If you don't feel a general sense of panic and urgency you are doing something wrong." Check on that one. Don't get me wrong, I am in no way being negative just keeping it real... yo. Holla. I digress.

Luckily in the next few weeks we have some big meetings, are setting up a board of advisers and getting our PR campagin in order. I have also started getting in contact with some bars for the winter season. That way you can avoid the cold outdoors with some tangy and delicious treats!

It is also good to hear that people are whispering about our company in the area. I am running into people who have heard about it or talked with someone we do not directly know, which is always refreshing.

See you next time Vital Vixens... and Vikings? hmmm need something catchy.
-Jake