First promotions and my car accident...

Last week we started promoting Vital Energy at two locations (RIT and Clawson's across from Fairport HS).

Jake and I found an old red wagon at my house. We loaded up Scottie's Saab to the brim with drinks, ice, coolers, and of course our old school wagon. As a side note, my car is currently at the collision shop because I was hit in a parking lot pulling into a spot during our first day of sales 3 weeks ago! (Jake found the accident hilarious, I can't say I was as amused).
Jake rolled the squeaky red wagon slowly down a long sidewalk at RIT and we set up shop at the Infinity Quad to hand out free samples. Some people hesitated to accept the drink because they thought we'd have some strings attached to the handout. But we didn't of course.

Students loved the stuff and everyone was surprised it had as much of a caffeine kick as a MONSTER, but without the carbonation and with much better flavor. For a 10 minute span after classes ended I was pulling drinks out of the coolers non stop and putting them on display so people could take them because they were snatching them so fast. Meanwhile, Jake became a pro at saying:

"It's an energy water with as much caffeine as a monster. We're available at Paradiso Pizza and Lucci's. We're from Rochester and went to RIT. ENJOY!"

Or something along those lines. Later that night, Scottie and I went back to RIT and hung flyers in every hallway of every building on campus. It took us around 5 hours and I think we walked around 15 miles doing it, and that's not hyperbole.

A few days later we visited Clawson's in the afternoon so we could sample Vital Energy to some local High School students/athletes. High School students were much less hesitant about trying the samples, and a few of them went back to school and brought their friends back to try some. It seemed like half the students liked our Tangerine flavor, while the other half loved the Acai Blueberry.

We also ran into a Coke sales woman who didn't realize we had caffeine in our drink. She assumed it was a Vitaminwater knock off, which it is NOT. The sales woman said she hated energy drinks because they were carbonated and tasted bad, and actually said she loved our drink and thought it was great we started up on our own.

This is getting quite long, so I'll let Jake blog about our first interview with a Democrat & Chronicle reporter.

Seeya next time
-Mike