Meet Mike (aka Jojo aka Mikey J aka CEO)

I suppose I'll start with an introduction... The name is Mike and a few months ago I left graduate school at the University of Michigan (Biomedical Engineering PhD). No I wasn't even close to failing out, instead I was really really bored. In fact, I spent half of my time there developing my first website & internet company instead of doing research.

I came back to NY and was looking for jobs and hoping somehow I could start a company instead of finding corporate work. Scott (our finance guy), ran his frustrations by me one night about how much he hated coffee but felt forced to drink that or a carbonated drink to wake himself up in the morning. After talking about it for the next week, we came up with a prototype Vital Energy^TM label and I decided I was going to put everything I had into getting this idea off the ground. Convincing my parents to allow me to start Enertia Beverage in their house instead of job searching was NOT easy - they're school teachers, not entrepreneurs. Turning down that job offer with P&G... that was a little hard to explain as well.

Sometimes you have to take risks!

Ok, done with the background story!


Fast forward to today, we've got an amazing product, management team, and will begin selling in NY very soon! You'll hear much more shortly and will meet my 2 sweet business partners.

ttyl kids
-Mike (aka Jojo)

Oh I guess I'll sign off with some pictures, here are pictures of our first pilot plant run before we run it on a much larger more automated scale...